Who we are

Daisy Armstrong Co., is a personal styling firm dedicated to simplifying the process of getting dressed while helping clients feel their best. Raised in Malibu, California, Daisy's interest in fashion began at the age of 14 when she started working in retail and styling. Over the years, she honed her skills and experience, eventually deciding to launch her own company to offer personalized styling services to clients who want to look and feel confident without the stress of shopping and organizing their wardrobe.

Daisy believes that style should be effortless, fun, and empowering. With over 14 years of experience in the fashion industry, she understands how chaotic life can get, and she is committed to making style simple and stress-free. Whether it's curating the perfect outfits for work trips, vacations, or important life events, or offering closet upkeep and on-demand outfit solutions, Daisy ensures her clients always feel prepared and stylish for any occasion.

A firm believer in the power of simplicity, Daisy champions the idea that "less is more" when it comes to building a timeless wardrobe. However, she also encourages her clients to embrace risk and creativity, helping them build a personal style that reflects who they are. Known for her ability to remember every detail of her clients’ wardrobes, Daisy takes pride in creating tailored looks quickly and efficiently—whether it’s putting together an outfit over the phone or providing style advice on the spot.

Daisy’s love for fashion goes beyond just the clothes; it’s about making life easier for her clients and allowing them to start each day feeling confident. When she’s not styling clients, you can find Daisy organizing her life with lists and staying on top of the latest trends.

At Daisy Armstrong Co., we are dedicated to helping clients curate wardrobes that reflect their personal style, making fashion a source of joy and confidence.

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